Diesel – Be A Follower

Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? The Be a Follower campaign is about taking back what rightfully belongs to all the followers out there: The effortless art of successful living.


Unlike any other fashion brand, we gave influencers a break and used the influencer budgets to turn our followers into promoters. We created SIDE:BIZ – a loyalty program turned into a new way of doing e-commerce, which rewarded followers directly depending on how much traffic and online sales they brought.